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FOR 911 &

Hey, Im Cindy, 

 I help public safety leaders across the globe achieve massive success and build resilience in the face of constant change, stress and trauma

Shifting leaders, teams & agencies
from overwhelm & burnout to
impact & results with ease
Book a Call with Cindy!
“Cindy is a champion and a fierce advocate for public safety leaders, professionals, and their organizations.
She's the 9-1-1 for 9-1-1"

Award-winning Public Safety leader, consultant, educator & speaker for industry-leading Emergency Services agencies and teams, worldwide.

If you’re working in the public safety industry, then you know this isn’t a job…. it’s a calling. I didn’t choose the 9-1-1 life… the 9-1-1 life chose me


For 27 years I’ve served in our industry as a 9-1-1 Emergency Dispatcher, a flight and ground paramedic, a trainer & QA/QI specialist, and 14-years as a Deputy Chief who led teams for

9-1-1, Police, Fire & EMS Services. Feels important to highlight I was often one of the few women in these roles.


I hold a Master’s Degree in Leadership. I’m a certified EQi (emotional intelligence) practitioner, and an educator in leadership & trauma and resilience. 

I'm the NENA Canada West Chapter President, Past President of APCO Canada, and former Director with Alberta E9-1-1 Advisory Association. 


I’ll make a confession... I'm a personal mastery junky and lifelong learner. I NEVER stop learning and am always finding new ways to grow and share what I can with our sisters and brothers in this amazing industry.

I'm a disruptor, and I know my calling... I'm here to change the game in 9-1-1 for 9-1-1. I'm a fierce advocate for the “first, first responders”, mental health, leadership, and much needed systemic change in our industry.


As CEO & Founder of Cindy Sparrow International, and with my expertise and compassion for people, I deliver consulting, education, and transformation across the globe for 9-1-1 leaders and their teams so they can achieve massive success and build resilience in the face of constant change, stress, and trauma. 


Cindy actually gets it...

“Oh my God! You get it! Finally, someone who understands what we’re facing in our 9-1-1 Center! Nobody else here gets what running the Communications Division takes in this Department!”


- Lieutenant H., 9-1-1 Police Communications

“Your workshop helped me connect a LOT of dots I had no idea even existed! I could relate to literally everything you said, and could see how it shows up in my coworkers too! This was by far my favorite session of the conference. 

You are doing a huge service for dispatchers in shedding the light on the effects of workplace trauma in our lives.”


- Lavinia, Fire Communications &

Mental Health for 9-1-1 Workshop Student

“The Brave Conversations method works so well! I use it all the time and even taught it to my kids! It's definitely taken the anxiety out of dealing with conflict. 


- Cassandra,  Supervisor,

9-1-1 Communications

Cindy is Featured in ..
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Our industry is moving faster than ever before. 


Call volume is increasing, public expectation is increasing, demand for

technology and operational upgrades are increasing. 

Public Safety Agencies 
are being called to shift

But guess what isn't increasing...

Our staffing, resources, and budgets. (wtf?)

The gap between where we are and where we need to be feels like it keeps growing.

It’s because we’re dealing with sh*t like:


  • A staffing crisis of epic proportions – we are so understaffed and can’t get ahead

  • It’s tough to attract and retain (the right) people in our agencies

  • Less money in the budget, less time in the day, and MORE change than we’ve ever faced before

  • Burnout, overwhelm and crappy workplace culture from top to bottom

  • Your Frontline Staff and YOU (their leader) are T-I-R-E-D AF


It probably feels like you’re trapped in a vicious game of  “whack-a-mole”.

The small changes you make only work for a short time and then a new problem pops up in its place.

If this feels like you or the agency you lead...


Take a breath, my friend.

You’re in the right place.

Cindy Sparrow International

Let’s ditch the overwhelm
so you can be the leader your team needs
through the ups and downs 

We've got a few ways to help you create the shifts you want and need

(multiple choice was always my fave)



Public Safety Consulting

Get expert support for your agency's change initiatives and projects.

Together, we’ll tackle people,

process, technology, and facility

projects – all the important

things it takes to run a

top-notch emergency services




The Shift 

Leadership Programs

Ready to leave the overwhelm and burnout behind & get results and  impact with ease?


Become a next-level leader with our suite of premier programs, executive coaching, masterminds & retreats for Public Safety leaders.



Mental Health & Resilience Training

Stress & trauma exposure are a reality in our industry. We'll help you understand, navigate and address the occupational hazards of this work so you and your team stay healthy, effective and engaged.


Get expert support from a trusted industry authority who's walked a freakin' mile in your boots!

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